Healthcare marketing comes with strict rules
Nova is built to help Australian healthcare practices create marketing with AHPRA advertising requirements in mind. You remain in control, reviewing and approving content before it goes live
Rated 4.9/5 by Australian healthcare practices
Built by registered Australian health practitioners, exclusively for practice owners. AHPRA compliant by default.
The rules every practice owner needs to know, but many don’t
AHPRA advertising requirements apply to regulated health services across your website, social media, Google presence and other marketing. Getting the details right matters
Your website
Social media
Google Business Profile
Blog posts
Prohibited under AHPRA guidelines
No misleading claims
Do not use clinical testimonials about symptoms, treatment or outcomes
Offers need clear conditions
Do not encourage unnecessary care
What Nova helps you watch for
Claims and wording
Testimonials and reviews
Offers and promotions
Practitioner titles and qualifications represented accurately
Nova does not replace your professional responsibility. It makes compliance much harder to forget
12x bigger fines. Same rules. Higher stakes
AHPRA actively monitors and enforces healthcare advertising requirements across websites, social media and other online marketing. And for registered practitioners, an advertising breach can lead to more than a fine. It may also result in regulatory action relating to your registration
MAXIMUM PENALTIES
Up to 12x higher
Advertising compliance is no longer something practices can afford to overlook.
Before July 2024
From July 2024
Individual practitioner
$5,000 per offence
Up to $60,000 per offence
Body corporate (clinic)
$10,000 per offence
Up to $120,000 per offence
Grow your practice without making compliance an afterthought
See how Nova can help more patients find your clinic through Google and AI, while keeping Australian healthcare advertising requirements front of mind