We built the growth system we wished existed

Two Australian health practitioners. Years spent seeing the same marketing problems from both sides. And a decision to build a better way
Two chiropractors. A front-row seat to everything wrong with agency marketing. And a decision to fix it themselves.
Rated 4.9/5 by Australian healthcare practices
Built by registered Australian health practitioners, exclusively for practice owners. AHPRA compliant by default.
Ash and Jessi have been friends since their first day of university. They studied together, graduated together, and both built their careers in chiropractic.

Why we built Nova

I own a chiropractic practice in Melbourne. I know what it is like to finish a full day of treating patients and then spend your evening trying to figure out marketing.

Posting on social media. Updating your Google listing. Writing a blog post no one reads. Wondering why your schedule still has gaps when you know you deliver great care.

Like most owners, I eventually handed it over to an agency.

But the same frustrations kept coming up.

Updates had to be chased. I was paying thousands each month for work that seemed to take forever. And at the end of the month, I still struggled to understand what was actually being done and whether it was helping more patients find the clinic.

I knew there had to be a better way.

That is when I called Jessi.
Jessi had spent years working inside one of Australia’s largest chiropractic groups and had seen the same problem from the other side.

Reports nobody understood. Results nobody could properly measure. Marketing spend that rarely connected back to the number practice owners actually cared about.

How many new patients came through the door?
We kept coming back to the same question.

Why should practice owners have to choose between doing the marketing themselves or paying someone they constantly have to chase?So we built the answer
Jessi saw the same problem from a different angle. Working with one of Australia's largest chiropractic franchises, he watched a big operation pour serious money into an agency that overcharged and underdelivered, across location after location. Same story, bigger scale: reports nobody understood, results nobody could measure, and a marketing spend that never matched the patients it brought in.
The goal was never to build another agency.

It was to give practice owners a way to grow without marketing becoming another full time job.

More time treating patients. More time building the practice. Less time worrying about where the next patient is coming from
Novakor was built on one belief: practice owners deserve marketing that works as hard as they do. Not a team of humans who get to your account when they have time, but an AI that works continuously, reports in plain English, and measures success the way an owner does: new patients through the door, and more profit at the end of the month.
Before we ever asked another practice owner to trust Nova, we put it to work in our own clinic first. Nova still works on Ash’s practice today.

Meet the Founders

Ash Cherrett — Co-Founder

Registered Australian Chiropractor and owner of Cherrett Chiropractic in Clyde North. Built Novakor after experiencing firsthand how difficult it can be to grow a practice while treating patients and trying to stay on top of marketing

Jessi Kazmir — Co-Founder 

Registered Australian Chiropractor who spent years inside one of Australia’s largest chiropractic groups. Saw firsthand how difficult it was for practice owners to know what their marketing was actually doing. Helped build Nova to make growth simpler, clearer and more measurable.

A Note from Ash and Jessi

Nova was designed with one person in mind: the practice owner who wants more patients, more time and less stress around marketing

Ready for more patients to find your clinic?

Book your Growth Audit and we’ll show you where your biggest opportunities are.
Only 20 founding clinic spots are available