We built the agency we wished existed
Two healthcare practitioners. A front-row seat to everything wrong with agency marketing. And a decision to fix it ourselves
Rated 4.9/5 by Australian healthcare practices
Built by registered Australian health practitioners, exclusively for practice owners. AHPRA compliant by default.
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Why we built Nova
I own a chiropractic practice in Melbourne. I know what it's like to finish a full day of treating patients and then spend your evening trying to figure out marketing. Posting on social media. Updating your Google listing. Writing a blog post no one reads. Wondering why your schedule still has gaps when you know you're great at what you do.
Like most owners, I turned to a marketing agency. A reputable one, with a polished pitch and a detailed contract. It didn't go well.
Updates had to be chased. I was paying thousands a month for work that took them a few days at best. What were they doing the rest of the month? I still don't know.
When I finally tried to leave, I found I was locked in for another three months, still paying for a service I'd lost all confidence in.
I knew there had to be a better way. Not just for me, but for every practice owner going through the same thing.
That's when I called Jessi.
Like most owners, I turned to a marketing agency. A reputable one, with a polished pitch and a detailed contract. It didn't go well.
Updates had to be chased. I was paying thousands a month for work that took them a few days at best. What were they doing the rest of the month? I still don't know.
When I finally tried to leave, I found I was locked in for another three months, still paying for a service I'd lost all confidence in.
I knew there had to be a better way. Not just for me, but for every practice owner going through the same thing.
That's when I called Jessi.
Jessi had spent years working inside one of Australia's largest chiropractic groups. She'd watched them pour serious money into agency marketing and seen the same thing I had. Reports nobody understood. Results nobody could measure. And a marketing spend that never matched the patients it brought in.
We kept coming back to the same question: why does every agency work the same way? One junior account manager juggling forty clients. Monthly retainers for work you can't see. Reports full of numbers that mean nothing. And no one ever telling you the one thing you actually care about — how many new patients came through the door.
So we stopped complaining about it and started building the answer.
So we stopped complaining about it and started building the answer.
The goal was never just to build a better agency. It was to free practice owners from the burden of marketing entirely, so they could focus on what they actually got into practice for. Growing their business. Serving more patients. Building the life they worked so hard to create.
And before we ever asked anyone to trust Nova with their marketing, we tested it on our own. Nova runs on Ash's practice right now. We know it works, not because we believe it should, but because we see it in the appointment books every week.
Meet the Founders
Ash Cherrett — Co-Founder
Registered Chiropractor. Bachelor of Health Science and Applied Science (Chiropractic). Owner of Cherrett Chiropractic, Clyde North VIC. Built Novakor after one too many conversations with practice owners who felt exactly the way I did.
Jessi Kazmir — Co-Founder
Registered Chiropractor. Bachelor of Health Science and Applied Science (Chiropractic). Spent years inside one of Australia's largest chiropractic groups, where he saw firsthand how agency marketing fails at scale. The detail-oriented one who makes sure everything Nova does is built right.
Ready to see what Nova would do for your clinic?
Join the waitlist as a founding practice. We'll review your market, your competitors, and exactly where your clinic is being missed on Google. No obligation. No hard sell.