We built the agency we wished existed

Two chiropractors. A front-row seat to everything wrong with agency marketing. And a decision to fix it themselves.
Two chiropractors. A front-row seat to everything wrong with agency marketing. And a decision to fix it themselves.
Rated 4.9/5 by Australian healthcare practices
Built by registered Australian health practitioners, exclusively for practice owners. AHPRA compliant by default.
Ash and Jessi have been friends since their first day of university. They studied together, graduated together, and both built their careers in chiropractic.

The Story

Ash and Jessi have been friends since their first day of university. They studied together, graduated together, and both built their careers in chiropractic.
Ash went on to own his own practice, living the daily tension every practice owner knows: the constant pull between working in the practice as a practitioner and working on it as a business owner. There never seemed to be enough time for both. Like most owners, he turned to a marketing agency for the answer. A reputable one, with a polished pitch and a detailed contract. It didn't go well. The deliverables promised weren't delivered. Updates had to be chased. Money left every month and he couldn't tell what it was actually producing. When he finally tried to leave, he found he was locked in for another three months, still paying for a service he'd lost all confidence in.
Jessi saw the same problem from a different angle. Working with one of Australia's largest chiropractic franchises, he watched a big operation pour serious money into an agency that overcharged and underdelivered, across location after location. Same story, bigger scale: reports nobody understood, results nobody could measure, and a marketing spend that never matched the patients it brought in.
That shared experience lit a fire.
"We kept hearing the same story everywhere, from solo owners to multi-location groups. Overpaying for mediocre results, chasing agencies for updates, wondering what the marketing budget was actually doing. We knew the problem inside out because we'd both watched it up close. So we decided to solve it."
Jessi saw the same problem from a different angle. Working with one of Australia's largest chiropractic franchises, he watched a big operation pour serious money into an agency that overcharged and underdelivered, across location after location. Same story, bigger scale: reports nobody understood, results nobody could measure, and a marketing spend that never matched the patients it brought in.
Novakor was built on one belief: practice owners deserve marketing that works as hard as they do. Not a team of humans who get to your account when they have time, but an AI that works continuously, reports in plain English, and measures success the way an owner does: new patients through the door, and more profit at the end of the month.
Jessi saw the same problem from a different angle. Working with one of Australia's largest chiropractic franchThe goal was never just to build a better agency. It was to free practice owners and operators from the burden of marketing entirely, so they could focus on what they actually got into practice for. Growing their business. Serving more patients. Building the life they worked so hard to create.ises, he watched a big operation pour serious money into an agency that overcharged and underdelivered, across location after location. Same story, bigger scale: reports nobody understood, results nobody could measure, and a marketing spend that never matched the patients it brought in.
Novakor was built on one belief: practice owners deserve marketing that works as hard as they do. Not a team of humans who get to your account when they have time, but an AI that works continuously, reports in plain English, and measures success the way an owner does: new patients through the door, and more profit at the end of the month.
And before we ever asked anyone to trust Nova with their marketing, we tested it on our own. Nova runs on Ash's practice right now. We know it works, not because we believe it should, but because we see it in the appointment books every week.
team

Meet the Founders

Ash Cherrett — Co-Founder

Registered Chiropractor. Bachelor of Health Science and Applied Science (Chiropractic). Owner of Cherrett Chiropractic, Clyde North VIC. Built Novakor after one too many conversations with practice owners who felt exactly the way he did.

Jessi [Surname] — Co-Founder 

Registered Chiropractor. Bachelor of Health Science and Applied Science (Chiropractic). Spent years inside one of Australia's largest chiropractic franchises, where he saw firsthand how a poor agency investment plays out across multiple locations. The detail-oriented half of the partnership, and the one who makes sure everything Novakor promises actually gets delivered.

A Note from Ash and Jessi

Between us, we've seen this problem from every angle. Running a practice and paying for marketing with no idea if it's working, and watching a large group do the same thing across dozens of locations. We built Novakor because we wanted something we could trust, and when we couldn't find it, we built it ourselves.Every feature Nova has, every report it sends, every WhatsApp update, was designed with one person in mind: the owner who just wants more patients and more profit, without the hassle.If that's you, we'd love to chat."
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